The fourth shop in my search for a wedding dress was the massive bridal bargain chain store, David’s Bridal. It wasn’t one of my original destinations, but I made a last minute decision to check it out. They’re known for inexpensive dresses (including their $99 dress sales), and I’m on a budget, so I figured it was worth at least a look. They have all their available styles listed on the website. After giving it a browse, I was shocked to find out one of their new dresses is a clone of the dress that I currently like best for ~$300 cheaper, further convincing me to go check them out.
David’s Bridal in Santa Clara is located across the street from Valley Fair. I went after work with only my mother. At the entrance, there’s a desk where you give them all your info and sign in. The paper catalogs are at the desk for you to browse, and the dress consultant meets you here. We got a nice, young white girl named Ashley. Unfortunately, it turns out the service rep on the phone made a mistake and double-booked the time slot. Instead of two girls being assigned to the 7:30PM slot, three girls were, and I ended up with the consultant who had two brides. She led us to a shoe area, where she told me to pick out shoes, and when I was done, I was to go to dressing room area. While it was nice to try on shoes for once, the shoe area looked disheveled, with boxes weren’t always neatly stacked and several were half opened. I think one of the shelves was on the verge of collapsing. I picked out a simple pair with a relatively low heel and headed to the dressing area.
The dressing area has this stage with three small circular platforms on it, all in front of a giant mirror. One side has a sofa, while the other side was lined with four chairs. Both sides were occupied, so we had to stand around as we waited for Ashley. I browsed the flower girl dresses, while my mom looked at gowns. Eventually, Ashley came by and asked that I choose three dresses from the catalog. When I gave her my choices, she ran off again to look for my dresses and her other brides’ dresses. After more waiting, a spot on the sofa cleared off, so my mother and I could actually sit down. Ashley came back with two of the dresses and led me to a dressing room.
The dressing room area is like a hall of mirrors, as the outer walls and doors are covered mirrors. They’re small, about the same size as a dressing room in a regular clothing store. It was worse though, as there were no benches and no mirrors inside the dressing room. I guess the room really was just for dressing. Ashley had placed the other bride next door to me, and she would cycle back and forth between us. David’s Bridal has this ridiculous policy of not letting you take off or put on the dress on your own (probably because they sell dresses of the rack and worry about damage more), so the waiting for her to help us dress wasted so much time. She also spent a strangely large amount of time looking for dresses. Most of the time, I’d be standing in the dressing either in a dress or in my underwear, doing nothing. And she’d keep leaving the door open, so anyone walking by could see me in my underwear. Or if I step forward in my dressing room too much, the bride next to me could see because of all the goddamned mirrors everywhere.
Anyway, on to the dresses. David’s Bridal is known for making cheap clones of styles from popular brands, making the designs more affordable for the budget bride. Like I mentioned before, I discovered one of their newest dresses (T9359) is a complete rip-off of my #1 dress in the running, the Obelix by Pronovias. At first I was disappointed that, since it was a new DB dress, there’d be a ton of girls wearing the basically the same dress as me. Then I came to my senses and realized the Obelix (a 2007 dress from one of Spain’s biggest bridal companies) has already been worn by tons of beautiful girls. The T9359 retails at $699, and David’s Bridal also had $75 off as part of a sale, so the clone would be $400 cheaper. Would the difference in quality show?

Can you tell the difference? You can also see the back shot here.
First, let me mention some design differences to even out the field: 1) T9359 has a shorter train, 2) T9359 already has no straps and has no bow in the upper back, 3) T9359 I tried was white, while the Obelix I tried on was ivory, 4) the T9359 was my size (aside from the bust area), while the Obelix was large for me. I believe the dresses I tried on were mostly size 4, though Ashley said I should probably get a size 2? I don’t get it, why not just have me try the size 2s?
The T9359 certainly didn’t feel as nice as the Obelix, and my mother agreed the material felt cheaper. But maybe we were biased cuz we knew the prices. One thing I definitely didn’t like about the T9359 was the beading. It wasn’t as subtle and definitely looked cheaper, like something you could find at any craft store. And they put beading on the bows, which I thought was pretty ugly. (Though that doesn’t make any difference to me, since I’d get the bows removed.) The lacing used a silver threading, which made it look a little more gaudy. The edges of the train weren’t nearly as elaborate as the Obelix. Kelvin claims the seams looked more obvious on the T9359, but I’m not really one to notice things like that.
The T9359 up close:
The Obelix up close:
Overall, these differences aren’t all that noticeable, especially to folks outside of the uber-picky bride. It still has the same flattering silhouette and basic details for at a fraction of a cost. However, if you shop around, you can probably find the original of a David’s Bridal clone from the original designer (with better quality and materials) at a comparable price. Sometimes, you just can’t beat the price at David’s Bridal, though… especially with the sales they have.
Next, a dress I had considered since the beginning of my wedding planning was T9293, a simple dress accented by a bold Japanese-styled sash. It seemed like a nice Asian touch when I was considering an Asian themed wedding. Retail price only $299! It’s not bad at all for its price, but after seeing tons of elaborate lacy dresses, this one certainly seems plain in comparison. Plus, Ashley gave me a size 4, which was still too big for me (I can’t believe I’m saying that in public), so the sample wasn’t at all flattering on me. She couldn’t use some clips or something?

I really didn’t like the environment for trying on dresses; you’re pretty much on display for everyone in the same area. This means strangers offering their opinions on you and forcing small talk. I’m generally okay with this, but in an environment where you’re trying to make an important decision regarding your looks, you can get really self-conscious. The woman sitting next to my mom kept offering her opinion, which is fine and dandy, but I get embarrassed with comments like “What are you? A size 1?” (I asked if the woman who was trying on dresses was her daughter, but she said they were coworkers. I was SO embarrassed for possibly insulting her… I hope they have a decent age gap between them.) I don’t even want to think if the girls on the other end were talking about me. I was the smallest of the brides there, but they can’t complain, as the other women looked so much better in their dresses. Maybe their dresses actually fit them.
I tried a poofier dress (E9351) my mom wanted me to try, which I’m pretty sure has to be some sort of Maggie Sottero clone as the dress SCREAMS of Maggie Sottero. Then I tried a more expensive, figure-flattering dress (CK118), which was actually kind of nice… except for the fact it was a size 0!! Ashley said she’s squeezed size 6s in it, but I certainly didn’t look good squeezed in it. The top made my waist look unnaturally small (and it was unnaturally small! I couldn’t breathe).


At this point, Ashley said we were done since it was a half hour until closing. I’m like, what? Four dresses, that’s it? That’s even less than Trudy’s, and if the consultant was at all like the ones I got at J’aime and Bay Area Bridal, half an hour is like three more dresses! The entire time, I never got any feedback from Ashley, she barely helped me around in the dresses, I spent at least half the time waiting around… I mean, the service was non-existent. I don’t blame this on Ashley at all; she was very nice and was double-booked. But it really shows what kind of company David’s Bridal is, to let something like this happen. Ashley mentioned she was fearful of the weekend, saying there were 68 people booked on Saturday alone. She managed to shoo her other bride away, but I was like, heck no, I’m trying on one more dress for kicks, and she was fine with that. So I tried another whipped cream dress (T9104), which was too big and thus looked pretty bad.
My overall experience wasn’t very positive. I understand why David’s Bridal is called the Wal-Mart/Ross/K-Mart/Marshall’s of the bridal world. You’d think that, having most of sizes available in store, the dresses would have fit better. I don’t see how you buy their dresses off-the-rack like regular clothes is considered a good thing, as who knows how many people have tried on your dress and warped it. Trying on dresses was disappointing, with little attention given and very cattle-like procedures. I wasn’t even there while it was busy; I can’t imagine the service on a weekend. That said, it’s really hard to find more affordable dresses anywhere else. I totally scoff at the idea of renting dresses; you can buy a dress for < a couple hundred here AND keep it. (Heck, you can “trash” it in a Trash the Dress shoot. I totally want to do one of these.) David’s Bridal is worth a visit if you’re on a budget, and they have enough varieties to give you an idea of what you like. Just make sure to make an appointment when it’s not busy.
New thing I learned today: An obi refers to the sash (usually top most) on several kinds of Japanese apparel, including kimonos and martial arts uniforms.